Storytelling For Business

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How to write brand stories

Learn how to craft engaging brand stories for your products and services for better conversions and increased brand retention

Course duration including workbook: 4 hours

By the end of the course, you will:

Remember the key elements of storytelling and their importance to the overall narrative.
Understand how to adjust the key elements to improve your own brand stories.
Apply your new skills to develop audience aligned brand stories for improved brand retention, and conversions. 
Create engaging stories about your products and services that are relevant to your audience.

PDF workbook for your brand story

When you enrol to the course, you will receive a free PDF workbook. By using the PDF that comes with the course, you will create your own brand story as you complete the lesson tasks.

As you progress through the course, you will learn new skills in storytelling which you can use to refine your characters, plot, setting, and messages. Use the workbook to apply what you have learned, and develop your brand story.

By the end of the course, your story will be relevant, engaging and effective at converting your target audience.

Click here to download the course workBOOK

Storytelling For Business Workbook image

As you progress through the course, you will be prompted to complete the tasks at the end of each lesson. You can use this sheet to put your new skills into practice. 

It's not compulsory, but by using the sheet, you will learn quicker, retain what you have learned for longer, and will finish the course with a brand story for your business, optimised for your target audience.