Storytelling for business

How to write Better brand stories

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How to Master the art of storytelling

Learn how to craft engaging brand stories for your products and services that will create more conversions and increase brand retention.

This course tells you exactly how to construct your own brand and product stories

Lessons created by feature film and corporate video producer, Gillan Williams

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Topic List

Course content

01

How to identify the characters in your brand stories, and how to develop interesting characters your audience will identify with

02

The importance of setting – where and when your brand stories occur, and what impact that has on your message

03

How story plots work, and how to use plot structure to create engaging stories

04

How to identify your target audience, and how to align your story with that audience for maximum impact

05

Understand how to deliver meaningful messages though your story, and how to combine them with your business goals

All of this for free

60+ Mins of video broken down into 12 videos
PDF workbook to develop your own brand story
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Testimonials

What they say
about this course

The Storytelling for business course is insightful, and easy to follow. I found it very useful for developing the brand story of our company. Gillan (the presenter) kept my attention throughout, explained clearly the breakdown of a story, and how I can use stories to connect with my audience
Chris Bartnett
Director at 1973 Ltd
This course has been incredibly useful to our company. I think it will add value to any business who wants to understand how to actually create stories about what they do. The videos are great and the workbook really helped me apply what I learned
Darren Evans
Director at After Cloud